A graduate of Harvard Business School, Torrence Boone has extensive experience in digital strategy and advertising as a result of his work with Bain & Company, Avenue A (now Razorfish), Digitas, and WPP. Torrence Boone currently serves as managing director of agency business development at Google.
In its simplest terms, native advertising tries to blend in with the consumer experience. In practice, this blending occurs in degrees. Some ads, such as those placed next to relevant content, are only slightly native. Other forms of advertising, such as brand-produced content masked as editorials, can be very native. At its highest levels, native advertising appears impartial and independent, rather than commercially oriented.
Some controversy exists over the use of native advertising. Supporters insist the style is effective at delivering relevant content aimed at appropriately interested consumers. Detractors worry that blurring the line between advertisements and other types of informative content disguises inherent conflicts of interest.
A former president of Digitas in Boston, Torrence Boone now serves as Google’s managing director of agency business development for the Americas. Torrence Boone is a regular practitioner of yoga.
In recent years, yoga studios have been cropping up in cities across the United States. As yoga’s popularity grows, more and more individuals are turning to the practice as a way of managing chronic conditions such as headaches, back pain, arthritis, and carpal tunnel syndrome. Doctors even have started recommended yoga for reducing blood pressure and treating insomnia.
Besides providing relief from certain medical conditions, practicing yoga has a number of other health benefits. These include increased muscle strength and tone, better flexibility, improved respiration, general cardiovascular fitness, and a higher metabolism. Some individuals use yoga for weight management or to give themselves higher energy levels. Athletes practice yoga to enhance their performance and to decrease the risk of injury.
Torrence Boone currently oversees Google’s business with advertising agencies across the Americas. He earned his bachelor of arts in economics at Stanford University. Subsequently, Torrence Boone graduated from the Harvard Business School with a master of business administration.
Renowned for its rigorous business degree programs, the Harvard Business School also offers a unique one-week course called the Summer Venture in Management Program (SVMP). The course prepares rising college seniors for graduate business studies, and has been taught for more than 30 years.
The program is an intensive, condensed version of what Harvard students experience in the M.B.A. program. It uses real business case studies to highlight the principles of business leadership. Students enrolled in the program can expect lively discussions and eye-opening presentations by the Harvard Business School faculty.
In order to be considered for the highly competitive program, a candidate should be involved in a summer internship program and should have been nominated by his or her company. Previous study in the field of business is not required, and financial assistance is available for those who qualify.
Since graduating from Harvard Business School in 1995, Torrence Boone has held various positions in the digital media and marketing field. Today, he serves as a managing director of agency business development at the New York offices of Google. When he is not working, Torrence Boone enjoys activities such as rock climbing, snowboarding, and yoga. Most yoga practitioners, especially when beginning, need to pick a mat. With varying styles and designs available, an individual must consider his or her preferred thickness, texture, and stickiness to identify the right mat for them.
The thickness of the mat most influences comfort and portability. The key is finding a mat that balances between being thick enough to be comfortable, yet thin enough to maintain a feeling of connection with the floor. If someone wants something cushy, they should pick a 1/4-inch thick mat. If someone needs the mat to be portable, a 1/16-inch thick mat is best.
The texture and stickiness of the mat influence the traction it provides. The texture of the mat helps maintain the connection between the body and the mat. The stickiness maintains the connection between the mat and the floor. An individual should consider his or her sensitivity to textured surfaces, and the surface being used. If someone is hypersensitive, a smooth mat is better, and if the surface is slick, a stickier PVC mat is best. Often times yoga studios will allow students to rent mats. This can be a good option for beginners interested in trying out various mats before making a purchase.
Torrence Boone, the managing director of Agency Business Development at Google, is an accomplished member of the company’s executive management team. Since 2010, he has managed Google’s advertising sales and ad agency relationships in the Americas. Drawing on his distinguished education and considerable business experience, Torrence Boone is an expert at identifying new areas of growth, particularly in digital media and integrated marketing.
Google is among the most highly used advertising media in the world and is also a highly sought-after advertising partner. Recently, the Heineken brewing company, which ranks among the top 100 global advertisers, contracted with Google to further its brand recognition. The partnership allows Heineken to use Google analytics to target its ads more precisely to interested consumers. Google also offers real-time ad performance stats. This allows for the measurement of consumer impact, and for the redirection and optimization of ads on an ongoing basis.
The deal with Heineken represents a success for Google, which is focused on attracting more big-name advertisers into its fold. The internet company has been successfully transformed from a technology service to a broader, interactive media destination.
An experienced client services professional, Torrence Boone serves as the managing director of agency development for Google. Torrence Boone oversees the company’s outreach and support of advertising agencies and departments throughout the Americas.
As the world’s leading search engine, Google outpaces the competition by a considerable margin. While experts attribute the company’s success to its innovative and user-friendly technologies, Google also garners brand loyalty because of its unique corporate culture. Beginning with its inception in 1996, through its initial public offering in 2004, and to the present day, Google reflects a vision that merges business acumen, humor, creativity, and proactive, beneficial technology solutions.
Originally coined as BackRub, the search engine now known as Google maintains a distinct appearance with such features as the Google Doodle. These variations of the company logo represent historic or social milestones and inventive, interactive ideas ranging from a playable electric guitar to a two-player version of the Pac-Man arcade game. The first Google Doodle actually appeared as an out-of-office message: the 1998 graphic included the company logo and a Burning Man image to communicate the fact that the owners were in Nevada at the Burning Man festival.
Google’s managing director for agency business development, Torrence Boone, offers expert advice and support for advertising firms throughout the Americas. These organizations rely on Torrence Boone’s insight and capabilities to optimize their advertising resources and increase their brand recognition.
Companies that maintain an Internet presence benefit from compiling a professional, informative online press kit. Such publicity tools prove extremely efficient when a reporter or blogger contacts an organization seeking permission to feature its products, services, or people in an article or post. A well-conceived online press kit eliminates the probability of basic mistakes or misconceptions by the writer and often helps the company reinforce its brand messaging.
In addition to writers, an online press kit serves as a valuable resource for media producers, strategic partners, reviewers, and customers. Many small companies include their online press kit as part of their “About Us” section, while larger organizations design stand-alone packages or incorporate press kits into their corporate facts areas. To facilitate ease of use, many provide a table of contents that allows the user to easily find facts. It also makes sense to add phone and email contact information so that users may clarify facts quickly.
Since 2010, Torrence Boone has served as a managing director at Google, where he leads the company’s agency sales operations throughout North, South, and Central America. As a member of Google’s Americas executive management team, Torrence Boone draws on 15+ years of experience in digital media and direct marketing to identify new avenues for growth for one of the best-known companies in the world.
As one of its many innovative initiatives, Google has developed a sophisticated and cost-effective approach to selling mobile and video display advertising together with its partner VivaKi. The new digital ad-buying platform allows companies to bid on ad space to reach customers in real time.
The advertising service offers an attractive range of customizable features. Advertisers can create any type of ad, including text, image, interactive, and video ads, and then place those ads on relevant websites where they are shown to likely customers. Marketers also can use Google’s tools to manage their ad budgets and track results as they go.
The display advertising business is an area of continued growth, and it has generated approximately $2.5 billion annually for Google.
Torrence Boone serves as managing director of agency development at Google. Torrence Boone works with advertising agencies to help them effectively use Google’s marketing solutions, including its hugely popular ad network.
An online ad network is a group of companies that sells advertising space on its websites. Companies such as Google have developed large scale ad networks that enable them to display paid ads on their own websites and on the websites of companies that have joined their networks.
In a typical scenario, a company might want to gain additional revenue by displaying ads from Google on its website. The company would sign up with Google and add a section of code to the pages where it wants the ads displayed. The company would then receive payment from Google based on the number of people who click on the ads displayed on its website. On the flip side, businesses seeking to advertise with Google would pay to have their ads posted on websites in its network. Google then charges the company whenever a visitor clicks on its ad.